Terms of Service

These terms are the agreement between you and Plepto for using Plepto and our website. Please read them carefully: by creating an account or using Plepto, you agree to them.

1. About these terms

Plepto is provided by Synoet Group Ltd, trading as Plepto, a company registered in England and Wales (company number 16433412), with its registered office at 82 James Carter Road, Suite A, Mildenhall, IP28 7DE, United Kingdom ("Plepto", "we", "us").

"You" means the business or person who creates the account. These terms include our Data Processing Agreement. Our Privacy Policy explains how we handle personal data.

2. Business use

Plepto is for business use only. By creating an account, you confirm that you're using Plepto for your trade, business or profession, including as a freelancer or sole trader, and not as a consumer. If you accept these terms for an organisation, you confirm you're authorised to bind it. You must be at least 18.

3. Your account

Give us accurate information and keep it up to date.
Keep your login details secure, and tell us promptly at contact@plepto.com if you think someone has accessed your account without permission.
You're responsible for everything done through your account, including by the users you invite.

4. Free trial

New accounts can try Plepto free for 14 days. No card is needed, and we won't charge you unless you choose a paid plan. Trials may include usage limits, and we may end or change trials at any time.

5. Plans, credits and payment

Plans. The features, limits and prices of each plan are shown on our pricing page or in Plepto when you subscribe.
Billing. Paid plans are billed in advance, monthly or annually, through our payment provider, Stripe. Your subscription renews automatically at the end of each billing period until you cancel.
Credits. Plans include monthly credits for actions such as enrichment and AI generation. Unused credits roll over while your subscription stays active, and are lost when it ends. Credits have no cash value and can't be transferred.
Taxes. Prices don't include taxes. You're responsible for any taxes that apply to your purchase.
Late payment. If a payment fails, we may suspend your access until it's paid.
Price changes. We'll give you at least 30 days' notice of any price change, which then applies from your next billing period. If you don't agree, you can cancel before it takes effect.

6. Cancellation and refunds

You can cancel at any time in Plepto. Your plan stays active until the end of the current billing period, and then ends without further charges.

Payments are non-refundable. We don't give refunds or credits for partial billing periods, unused credits or downgrades, except where the law requires or our Data Processing Agreement says otherwise.

7. Your content and data

You own your content: the information about your offers, your leads, and the messages you create and send ("your content"). You give us permission to use it to provide, secure, support and improve Plepto as these terms describe.
Personal data. For the personal data in your content, you are the controller and we are your processor. Our Data Processing Agreement applies automatically and forms part of these terms.
How Plepto learns. Plepto learns from your campaigns to improve your results. We may also create aggregated, de-identified insights that don't identify you, your company or any person, and use them to improve Plepto for all customers, including our models. Data we receive through Google APIs, for example from a connected Gmail account, is never used to create these insights or to develop, improve or train AI models, other than for features in your own account. We never use your content or your prospects' personal data to train AI models.
Export. You can export your data while your account is active, and for 30 days after it closes.

8. Your outreach

You decide who to contact and what to send, and nothing is sent until you approve it. You're responsible for:

having a lawful basis to contact the people in your campaigns, and giving them any information the law requires,
following the laws that apply to your outreach, such as data protection, anti-spam and marketing laws (including UK GDPR, EU GDPR, PECR and CAN-SPAM),
honouring every request to stop contacting someone, and
following the acceptable use rules in section 9.

9. Acceptable use

Plepto only works if outreach is lawful, honest and welcome. You must:

only contact people you have a lawful basis to contact, about their work, using lists you're allowed to use. For example, in the UK, marketing emails to sole traders and some partnerships need their consent or an existing customer relationship,
say who you are and who you represent, give an easy way to opt out where the law requires, and honour every opt-out promptly,
never contact someone who has asked you to stop, and
respect the sending limits of your email providers.

You must not use Plepto to:

send spam where the law requires consent, or use misleading subject lines (such as a fake "Re:" or "Fwd:"), false claims or impersonation,
send phishing, malware, scams or fraud,
promote illegal products or services, anything that breaks sanctions, adult content, gambling, weapons, illegal drugs, or high-risk financial schemes such as get-rich-quick or unregulated crypto offers,
harass, threaten or discriminate against anyone, or infringe anyone's intellectual property or privacy,
upload special category data (such as health, political, religious or sexual orientation information), data about children, or payment card numbers, or
access other customers' data, disrupt or bypass Plepto's security or limits, copy, reverse engineer or resell Plepto, or use it to build a competing product.

We may monitor bounce, complaint and opt-out rates to protect you, other customers and the email ecosystem, and slow or pause sending when they're too high. To report misuse, email contact@plepto.com. If you received an unwanted email sent through Plepto, you can also ask us to pass your opt-out request to the sender.

10. AI-generated content

Plepto uses AI to research, plan and write. AI output can be incomplete or wrong, so review everything before you approve it. Where the law requires, Plepto may mark content as AI-generated in a machine-readable way, for example in email metadata. We don't promise any particular result, including replies, meetings, revenue or email deliverability.

11. Connected services

To send campaigns, you connect your own email accounts, such as Google, Microsoft or other mail servers. Your use of those services is governed by their own terms, including their sending limits and policies. We aren't responsible for their availability, or for actions they take on your accounts.

12. Changes and availability

We continuously improve Plepto and may add, change or remove features. Features marked as early access or beta may change quickly and be less reliable. We'll tell you in advance about changes that significantly reduce what your plan includes. We aim to keep Plepto available, but it may sometimes be interrupted, for example for maintenance, and we don't guarantee uninterrupted service unless we've agreed otherwise in writing.

13. Suspension and termination

We may suspend or limit your account, without notice where needed, if you break these terms, including the acceptable use rules, if your campaigns cause complaints or harm sending reputation, if payment fails, or to protect Plepto, our customers or others.
Either of us may end these terms if the other seriously breaches them and doesn't fix the breach within 14 days of notice.
When your account closes, you have 30 days to reactivate it or export your data. We then delete your data within 90 days of closure, including from backups, unless the law requires us to keep it.

14. Confidentiality

Each of us will keep the other's non-public business information confidential, and use it only for this agreement, unless the law requires disclosure.

15. Our intellectual property

We own Plepto, including its software, design, models, insights and brand. We give you a limited, non-exclusive right to use Plepto during your subscription under these terms. If you send us feedback, we may use it freely.

16. Warranties

We'll provide Plepto with reasonable skill and care. Apart from that, and to the extent the law allows, Plepto is provided "as is", without other warranties.

17. Liability

Nothing in these terms limits or excludes liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for anything else that can't be limited or excluded by law.
Neither of us is liable for loss of profits, revenue, business or goodwill, or for any indirect or consequential loss.
Our total liability under or in connection with these terms is limited to the greater of the amount you paid us in the 12 months before the event giving rise to the claim, and £100.

18. Indemnity

You'll compensate us for losses and costs, including reasonable legal fees, arising from claims by others that your content or your outreach breaks the law or these terms.

19. Using our website

Anyone may browse plepto.com. Please don't try to access it without authorisation, disrupt it, introduce harmful code, or copy its content automatically at scale. The site's content, design and product screens belong to us. Product screens on the site are examples. Joining our early-access list doesn't create an account or a contract.

20. Changes to these terms

We may update these terms. We'll give you at least 30 days' notice of material changes by email or in Plepto. If you don't agree, you can cancel before they take effect. The date at the top shows the latest version.

21. General

These terms are the entire agreement between us about Plepto.
You may not transfer your rights under these terms without our consent. We may transfer ours to a company that takes over our business.
Neither of us is responsible for delays caused by events beyond our reasonable control.
If part of these terms can't be enforced, the rest still applies.
Nobody other than you and us has any right to enforce these terms.
We'll send notices to your account email. You can send notices to contact@plepto.com.
These terms are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction.

22. Contact us

Email contact@plepto.com.