Send outreach your prospects want to reply to.

Plepto learns your offer, understands each prospect, and builds every campaign around the strongest reason to reach out.

  • Early access opens in October
  • Nothing sends until you approve
  • Sends from your own inboxes

The hard part isn't writing. It's knowing what to say.

You still have to work out what matters, where your offer fits and what to say next, for every lead.

  • The usual way: One template for everyone

    With Plepto: An angle for each prospect

  • The usual way: Hours of research per lead

    With Plepto: What stands out, found for you

  • The usual way: Guessing why they'd care

    With Plepto: A reason you can check before it sends

  • The usual way: Follow-ups that repeat the ask

    With Plepto: Follow-ups that add something new

How Plepto works

Teach it your offer once.

Add your website or sales materials. Plepto learns what you sell, who it helps, and how to position it for each prospect.

  • Import from a URL
  • Upload your sales materials
  • Correct anything it got wrong

New arguments. Not reminders.

Plepto remembers what was said, so every reply it suggests adds something new. You approve each one.

S

Sarah Kim ExampleI need to check with my CFO.

Typical follow-ups

  1. D3

    Did you get a chance to speak with your CFO?

    Adds nothing new
  2. D7

    Just checking in. Any update?

    Same request again
  3. D10

    Following up one last time.

    Goes nowhere

Plepto suggests

You approve each one
  1. 1

    You mentioned the CFO will want to understand the risk. I put the rollout into one page. Want me to send it?

    Helps her make the case
  2. 2

    You can start with one campaign and expand only if it works. No big change upfront.

    Makes the next step safer
  3. 3

    If the timing is not right, I can close this for now. Should I?

    Knows when to stop

AI suggests. You approve.

All your conversations in one place. Plepto drafts the replies, you decide what is sent.

  • Get Started
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  • Settings

CREDITS 1,924 / 2k

DB

David BrownTiming is tight. We're onboarding five new reps this month.

Suggested reply

Makes sense, that's exactly when ramp-up hurts most. Want me to send a one-page plan your new reps can start with this week? No call needed.

Approve & send Edit Regenerate
Or write your own reply… Send

Every campaign makes the next one better.

Plepto learns from your edits, replies, and outcomes, so future campaigns start with better choices.

  1. What got attention

    The signals and details that made the message relevant

    Example: Hiring 5 SDRs

  2. Which argument worked

    The reason that earned a response

    Example: Ramp time· most replies

  3. What you changed

    Your edits improve the next recommendation

    Example: Open to a call?Worth a quick look?

  4. What to try next

    A stronger starting point for the next campaign

    Example: Lead with ramp time

Simple, transparent pricing.

Choose the plan that fits your outreach today. No hidden fees.

Basic

For solo prospectors getting started.

Was $49$39/mo

Billed annually at $468

Save $120/yr

  • Enrichment creditsUsed to verify and enrich lead data before outreach so campaigns start with cleaner context.
  • Action creditsUsed for AI campaign generation, email drafting, and intelligent sequencing.
  • Emails sentOutbound campaign emails included with your plan each month.
  • What's included:
  • 1 Offer
  • 3 Concurrent campaigns
  • 5 Email Senders
  • Rollover creditsUnused credits can carry into the next billing cycle while your subscription stays active.
  • Self-Learning AgentLearns from replies, edits, and outcomes to improve future suggestions and campaign decisions.
  • Dashboard & Analytics
Get early access
Best value

Pro

For growing teams with multiple offers.

Was $249$199/mo

Billed annually at $2,388

Save $600/yr

  • Enrichment creditsUsed to verify and enrich lead data before outreach so campaigns start with cleaner context.
  • Action creditsUsed for AI campaign generation, email drafting, and intelligent sequencing.
  • Emails sentOutbound campaign emails included with your plan each month.
  • Everything in Starter, plus:
  • Up to 10 Offers
  • 20 Concurrent campaigns
  • AI reply suggestionSuggests reply drafts using the context around each conversation.
Get early access

Scale

Custom limits and dedicated support.

Let's talk

Contact sales

  • Enrichment creditsUsed to verify and enrich lead data before outreach so campaigns start with cleaner context.
  • Action creditsUsed for AI campaign generation, email drafting, and intelligent sequencing.
  • Emails sentOutbound campaign emails included with your plan each month.
  • Everything in Pro, plus:
  • Unlimited offers and campaignsRun as many offers and campaigns as your sales motion needs without a fixed plan cap.
  • Unlimited Workspaces
  • Dedicated onboarding & support
Contact Sales

Every plan includes a 14-day free trial when Plepto opens in October.

Frequently asked questions

What is Plepto?

Plepto is an AI sales outreach platform that turns your sales context into relevant outreach, and gets better with every campaign. It learns what you sell and who you're writing to, then plans, writes and sends every campaign around why each prospect should care. Nothing goes out until you approve.

Who is Plepto for?

B2B teams that run their own outbound, and the agencies that run it for them. Founders and small sales teams use it to run thoughtful outbound without doing every research and writing step themselves. Outbound and lead-generation agencies use it to turn each client's offer into consistent outreach without relying on one expert to do all the thinking.

How is Plepto different from Clay, Apollo or Instantly?

Tools like Clay and Apollo help you find and understand prospects. Tools like Instantly, Smartlead and lemlist help you contact them. Plepto connects both in one system: it works out why each prospect should care, plans and writes the campaign around that reason, and shows why it wrote each email. Most tools give you data. Plepto gives you direction.

Will Plepto send emails without my permission?

No. Plepto drafts the emails and places them in your approval queue. You review, edit if necessary, and approve them. You have full control before anything is sent.

Do I need another sequencing tool?

No. Connect your sender inboxes and run campaigns directly from Plepto. It supports scheduling and sending in one place.

What happens if a prospect replies?

What happens next depends on the stop conditions you set. Every reply stays with the conversation in your Unified Inbox, and Plepto can suggest a response for you to approve.

Does Plepto provide leads?

No. You bring or import your leads. Plepto enriches them with the information needed to understand each one and build the campaign.

Can I use Plepto for different sales goals?

Yes. Describe your goal in plain language. Plepto changes the approach, messages, follow-ups, and next step around what you want to achieve.

Make every message worth sending.

Set your goal. Plepto handles the thinking, writing and sending.